Opportunity
Wellness consumers are experimenting with many products but also want evidence, expert validation, and clearer separation between useful products and social-media hype.
Solution(s)
Build a review and recommendation platform that scores wellness products by evidence quality, expert input, ingredient transparency, contraindications, and realistic use cases.
Background
Younger wellness consumers are digitally savvy, spend heavily, and look for science-backed products while still being influenced by social media.